Halima Aden wants to help those who wear hijabs and turbans protect themselves during the COVID-19 pandemic.
The Somali-American model, 22, has teamed up with mask-making startup Anywear and Allure magazine to create a capsule collection of simple hijabs and turbans that are compatible with face coverings to protect from coronavirus.
Each hijab set costs $45, while a pack of three masks is $40 and a turban set retails for $52. All products are made from 100 percent organic cotton and come with built-in buttons and extenders to ensure that the masks stay attached to the hair coverings.
For every purchase, Anywear will donate a medical hat with buttons to a healthcare professional.
“As many hijab-wearing women are working at health care facilities, I wanted to make sure they have a comfortable option for wearing a mask while keeping their hair covered,” Aden, who was the first hijab-wearing woman to appear in the Sports Illustrated Swimsuit Issue, wrote on the company’s website.
“It can also get hot running around at the pace health care employees are right now, so a breathable fabric was a must.”
As for the pastel color palette, Halima added, “I really wanted the pieces to give a feeling of tranquility and calm, so I went with soft shades that bring a feeling of peace.”