Photo: Jon Shapley, Staff / Houston Chronicle
Houstonians will say farewell to a Midtown supermarket favorite, Fiesta Mart, after its parent company announced it will be closing the doors this Friday.
Considered an iconic neighborhood fixture in Midtown, Fiesta gave shoppers a vast selection of fresh produce and international foods. The store is located at the intersection of Wheeler and San Jacinto.
Loyal Houston customers have been weighing in about their bittersweet goodbye to this neighborhood spot.
"Gonna miss this Fiesta on the edge of the Third Ward, used to be my spot for arcade games as a kid, shopped there throughout my life," wrote Fat Tony on Twitter.
Fiesta Mart's parent company, Bodega Latina Corporation said that the closure was due to the store's declining customer base. According to Lilia Rodriguez, community relations manager for Bodega Latina Corp., closing the store was a difficult decision to make.
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"It is with difficulty that we announce that the Fiesta Mart store located at 4200 San Jacinto will be closing at the end of business on Friday July 10th," Rodriguez wrote in a statement sent to Chron.com. "The decision to close this store was not taken lightly, but due to the expiration of our lease and a number of newer grocery stores in the area we had to make this difficult decision. Despite tremendous efforts by our dedicated store employees and our operations, buying, merchandising and other support teams, sales performance of the store has continued to decline over the past few years."
Rodriguez added that Fiesta store employees will have the opportunity to work at another Fiesta location.
"We are deeply appreciative of our employees collective efforts, and all store employees will have the opportunity to continue their employment with Fiesta at a different store," she said in the statement. "We want to express our thanks and gratitude to all of our valued customers over the years. We look forward to the opportunity to continue to serve our customers across all of our stores in the Greater Houston market."