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Eric Dickerson fails in quest to change Rams’ new ‘penis’ logo

After further review, the Rams’ new logo will stand, even after their Hall of Fame running back said it looked like a penis.

Eric Dickerson tried to be the voice of the fans and talk to the franchise about tweaking its new set of logos that came out last month to ring in its move to Los Angeles. The former Ram and the organization’s current vice president of business development announced Sunday he had no luck.

“I spoke with the Rams front office on behalf of our great fans and former players. Unfortunately, the front office is set on their new logos,” Dickerson wrote in a tweet. “I made our feelings crystal clear… why change the best logo in the NFL?

“When I was drafted by the Rams in 1983, my dream came true of playing professional football for the best city and best fans. I couldn’t wait to put on my Rams uniform and helmet… the best looking uniform/helmet in the NFL! I felt connected to the great Rams legends such as Deacon Jones and Jack Youngblood. My vision was to connect our past, present and future players with our iconic logo. This logo means so much to our former players and fans.”

Eric Dickerson, Rams Logo
Eric Dickerson, new Rams LogoGetty Images

But Dickerson’s efforts were not enough to force another change.

The Rams’ new logos were instantly met with fan outrage. Many believed the main logo that shows “LA” with a ram’s horn coming out of the “A” looked too much like “LAC” — the Los Angeles Chargers, their co-tenants at the new SoFi Stadium. Other concerns were more graphic.

“Someone said it looks like a penis; it did,” Dickerson told the Los Angeles Times. “That says it all right there. That should be enough for the Rams to say we messed up. We’re going to keep what we got.”

Rams COO Kevin Demoff read mean tweets about the new logos in a video posted to Twitter, but they did not include the one Dickerson brought up.

“While it isn’t always the easiest to hear, we value the commentary you have provided on the logo & colors,” Demoff wrote in a tweet. “We are excited about the future of our team, our brand & our stadium, but recognize we can always get better through feedback and engagement and appreciate your passion.”

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